Merchandising

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Merchandising

Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products.

Advertising moves people toward goods; Merchandising moves goods toward people; In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in­store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. We create exclusive effective merchandising. Merchandising is no longer just about ads, logos and displaying your name on complementary products. Improvement of the products and upgrading of the consumer tastes is the heart of merchandising. The product is looked at through the eyes of the consumer experience and the changes are made to improve the sales response. When used successfully, merchandising can establish a powerful, personal and long­lasting experience between brand and consumer.

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